Why Are Vintage Watches So Expensive?

Vintage watches, like Rolex, Omega, and Breitling timepieces, can cost a pretty penny and they are absolutely worth it. But sometime’s it is easy to wonder what makes them so much more luxurious than a watch you could buy at a department store today. Today’s your lucky day because we’re going to answer this question in a few paragraphs. Let’s learn why vintage timepieces are priced the way they are.

Heritage and Historical Value

Brands like Rolex, Tudor, Omega, and Breitling have been around for hundreds of years and have continued to innovate their watches all along the way. Not only that, but many of these brands helped pioneer advancements in technology, expeditions, and world discovery. For example, the Omega Speedmaster watch was strapped on the wrist of each astronaut on the Apollo mission in 1969. The Rolex Submariner watch was the first watch to remain waterproof at any underwater level. Breitling timepieces were the first watches created for aircraft cockpits in the early 1930s. These vintage watch brands have been active in the monumental moments in world history, and they are still ticking away today — pun intended.

Quality of Manufacturing

The materials used to manufacture these vintage timepieces far exceed that of watches today. These watch brands, founded hundreds of years ago, prided themselves in the make and model of each and every watch. Everything from the movements to the small, intricate designs, these vintage watches paved a path for quality manufacturing. Chances are you won’t find watches built as well as Rolex, Omega and Breitling watches, and for good reason.

Brand Marketing

Vintage watch brands like Rolex, Omega, and Breitling have the heritage and power behind them to recruit A-listers as brand ambassadors. Starting in 1995, when Pierce Brosnan wore an Omega timepiece in his James Bond role, it’s been common for these vintage timepieces to end up on the wrists of very swoon-worthy men.  If you put an Omega timepiece on George Clooney, everyone’s going to want one. The same goes for Swiss tennis player Roger Federer who was a brand ambassador for Rolex. With as strong of a brand awareness as these vintage watches have, the sky is really the limit when it comes to marketing.

Vintage watches will always be sought after. For hundreds of years, brands like Rolex, Omega, and Breitling have built powerful brands around themselves, making their prices go up. In the end, you won’t regret a purchase of one of these intricate vintage timepieces. Take a look at our selection of vintage timepieces at Craft & Tailored and contact us for any information.