1950s Gubelin Dress Watch Stainless Steel

The legendary reputation of Gubelin dates all the way back to 1854 and continues today under the same family. The brand started in Lucerne, Switzerland, in a small watchmaker's shop before later entering the jewelry business as a formal atelier. The jewelry business grew rapidly throughout Switzerland, eventually going abroad to New York City and earning the brand a comparison to New York's own Tiffany & Co. Meanwhile, the Gubelin Atelier continued its watch side of the business, primarily retailing top Swiss brands like Rolex, Patek Philippe, and Audemars Piguet – often with cosigned dials bearing the Gubelin name. 

Eventually, Gubelin began to produce watches under its own name. While they're less widely known than many of their contemporaries, the brand produced some beautiful timepieces that are, as a result, modestly priced vintage pieces with a great Swiss heritage.