Rare 1968 Rolex Day-Date (Ref. 1803) ‘Red Quarter Dial’

 The Rolex Day-Date is one of the most iconic and beautiful watches in the Rolex catalog. The Rolex Day-Date earned the nickname "President" after it had been rumored that President a Dwight Eisenhower began wearing one.  In reality, Eisenhower wore a Rolex 18K yellow gold Oyster Perpetual Datejust which Rolex gifted to him in 1950. However the nickname President stuck and is quite fitting for the Day-Date as Presidents Kennedy, Johnson, Ford, Reagan, Nixon and Roosevelt, all wore the Rolex Day-Date model.  It has always been a symbol of status and luxury as the Rolex Day-Date is only made in precious metals most commonly 18k yellow gold and possesses both the day and date complications within the movement. 

Rolex President Ad

This specific example from 1968 retains its original and rare white pie-pan dial with red numbers at every quarter sometimes called the ‘Red Quarter Dial’ or Cardinal dial named after the vibrant red bird. The red coloration found on the outside of the minute track at the quarters of the hour is subtle yet unique and sought after among collectors. Rolex produced this dial on a very limited basis and for a very short period of time. This specific Rolex Ref 1803 would make a wonderful and uniquely stunning addition to an existing collection and or be a great stand-alone executive piece for those with a discerning eye. 

Stock #
Brand Rolex
Style Day Date
Model 1803
Serial 18XXXXX
Size Men's
Material 18K Solid Gold
Dial  White ("Red Quarter")
Millimeters 36
Bracelet Rolex Jubilee 18k YG President



Stunning 18K YG case that previously been polished and has light wear from use. The Swiss president bracelet retains 20 links, and has some stretch and wear from use.


The original and rare white pie-pan dial with red numbers at every quarter is sometimes called the ‘Red Quarter Dial’ or Cardinal dial named after the vibrant red bird. Spanish day wheel with open 6's and 9's on the date wheel. The tritium lume dots remain intact and have achieved a dark patina that matches the tritium filled hand. When inspected under UV light both the lume dots and hands show minimal degradation and remain intact!


None. The watch was recently serviced and is running at COSC spec. The watch will come with a one year warranty on accurate timekeeping.