1969 Rolex Day-Date (Ref. 1803) 18K YG "Non-Luminous Dial"

"The Rolex Day-Date is one of the most iconic and beautiful watches in the Rolex catalog. The Rolex Day-Date earned the nickname "President" after it had been rumored that President Dwight Eisenhower began wearing one, however, Eisenhower wore a Rolex 18K yellow gold Oyster Perpetual Datejust which Rolex gifted to him in 1953. However the nickname President is quite fitting for the day date as  Presidents Kennedy, Johnson, Ford, Reagan, Nixon and Roosevelt,  all wore the Rolex Day-Date and is a symbol of status and luxury as the Rolex Day-Date is only made in precious metals most commonly 18k yellow gold and possesses both the day and date complications within the movement. 

Rolex President Ad

This 1969 Rolex Day-Date ref. 1803 retains its original and sought-after non-luminous champagne pie-pan dial. This Day-Date ref. 1803 is simply stunning and would be a wonderful addition to any collection as an executive piece that would stand out from the crowd.

Stock #
Brand Rolex
Style Day-Date
Model 1803
Serial 21XXXXX
Size Men's
Material 18K Yellow Gold
Dial  Champagne
Millimeters 36
Bracelet 2pc Handmade Leather Strap



The excellent 18k yellow gold case has been very lightly polished in the past and retains symmetrical and fully lugs that show light signs of use. The 18k yellow gold fluted bezel is in wonderful unpolished condition with minimal signs of use. The watch will come supplied on a 2pc handmade leather strap with a gold-toned buckle. 


The non-luminous champagne sunburst dial is both stunning and understated. The dial itself is in superb condition, showing no mentionable signs of age. The original solid hands age in excellent condition as well. 


None. The watch is keeping time and functioning perfectly, previous service history is unknown.