1969 Rolex Day-Date (Ref. 1803) 18K YG "Non-Luminous Dial" W/ Box & Papers

"The Rolex Day-Date is one of the most iconic and beautiful watches in the Rolex catalog. The Rolex Day-Date earned the nickname "President" after it had been rumored that President Dwight Eisenhower began wearing one, however, Eisenhower wore a Rolex 18K yellow gold Oyster Perpetual Datejust which Rolex gifted to him in 1953. However the nickname President is quite fitting for the day date as  Presidents Kennedy, Johnson, Ford, Reagan, Nixon, and Roosevelt,  all wore the Rolex Day-Date and is a symbol of status and luxury as the Rolex Day-Date is only made in precious metals most commonly 18k yellow gold and possesses both the day and date complications within the movement. 

Rolex President Ad

This 1969 Rolex Day-Date ref. 1803 retains its original and sought-after non-luminous champagne pie-pan dial. This full set Day-Date ref. 1803 is simply stunning and would be a wonderful addition to any collection as an executive piece that would stand out from the crowd.

Stock #
Brand Rolex
Style Day-Date
Model 1803
Serial 22XXXXX
Size Men's
Material 18K Yellow Gold
Dial  Champagne
Millimeters 36
Bracelet Rolex 18K YG 7286 President Bracelet



The thick 18K yellow gold case is in excellent condition, displaying full and symmetrical lugs that have been minimally polished in the past. The 18k yellow gold flute bezel is in wonderful condition, showing minimal signs of use. The original 18k yellow gold Rolex 7286 President bracelet retains 19 links and displays some stretch, common for the style and age of the bracelet.


The sought-after non-luminous champagne "pie-pan" dial has developed a unique and satisfying "frozen" patina to the surface lacquer that is consistent throughout the dial. The non-luminous hands are in exceptional condition as well. The metallic gold date wheel is original with open 6's and 9's.


The watch comes complete with its original inner and outer boxes, Rolex serialized guarantee paper, Rolex pamphlets, Rolex cloth, hang tags, and original Rolex leather journal. The watch was recently serviced and is keeping time perfectly, backed by a 1-year warranty on the timekeeping.