1978 Rolex Day-Date "Bark" 18k YG (Ref. 18078)

"The Rolex Day-Date is one of the most iconic and beautiful watches in the Rolex catalog. The Rolex Day-Date earned the nickname "President" after it had been rumored that President a Dwight Eisenhower began wearing one, however, Eisenhower wore a Rolex 18K yellow gold Oyster Perpetual Datejust which Rolex gifted to him in 1953. However the nickname President is quite fitting for the day date as  Presidents Kennedy, Johnson, Ford, Reagan, Nixon and Roosevelt,  all wore the Rolex Day-Date and is a symbol of status and luxury as the Rolex Day-Date is only made in precious metals most commonly 18k yellow gold and possesses both the day and date complications within the movement. 

Rolex President Ad

This specific example from 1978 retains its original "bark finish" bracelet and bezel. This style Rolex popularized in the 80s quickly became a favorite among collectors as an interesting finish that separated their rolex from the majority. This specific Rolex Ref 18078 would make a wonderful and uniquely stunning addition to an existing collection and or be a great stand alone executive piece that stands out from the normal executive crowd.

Stock #
Brand Rolex
Style Day Date
Model 1803
Serial 55XXXXX
Size Men's
Material 18K Solid Gold
Dial  White
Millimeters 36
Bracelet Rolex President "Bark"18K YG



Stunning 18K YG case that has previously been polished and has light wear from use. The "bark finish" president bracelet retains 21 links, and has some stretch and wear from use.


The white dial is immaculate showing no wear or signs of patina.  The date wheel possesses the era correct open 6' and 9's and the unique bark bezel adds an artistic finish to the piece.


None. Watch was recently serviced and is running at COSC spec. The watch will come with a one year warranty on accurate timekeeping.