1978 Rolex Day-Date (Ref. 1803) 18K Rose Gold

The Rolex Day-Date is one of the most iconic and beautiful watches in the Rolex catalog. The Rolex Day-Date earned the nickname "President" after it had been rumored that President a Dwight Eisenhower began wearing one.  In reality, Eisenhower wore a Rolex 18K yellow gold Oyster Perpetual Datejust which Rolex gifted to him in 1950. However the nickname President stuck and is quite fitting for the Day-Date as Presidents Kennedy, Johnson, Ford, Reagan, Nixon and Roosevelt, all wore the Rolex Day-Date model.  It has always been a symbol of status and luxury as the Rolex Day-Date is only made in precious metals most commonly 18k yellow gold and possesses both the day and date complications within the movement. 

Rolex President Ad

The elusive rose gold Day-Date is one of the most coveted among dress watch enthusiasts as it was only produced in special orders and was not standard inventory for Rolex during this era. The rose gold creates a wonderful presence for the Day-Date, taking the flashiness of yellow gold out of the equation while not flying too far under the radar as a white gold Day-Date can sometimes be. The non-luminous champagne dial with rose gold markers and hands is a simple aesthetic that subtly creates a sophistication that adds to the character of this watch.

Stock #
Brand Rolex
Style Day-Date
Model 1803
Serial 51XXXXX
Size Men's
Material 18K Rose Gold
Dial Champagne 
Millimeters 36
Bracelet Vintage Style leather Strap



The rare 18K rose gold case has been previously lightly polished exhibiting very light wear from use. The rose gold fluted bezel is in wonderful unpolished condition showing very light wear from use. The rose gold crown is original to the watch. The proper hallmarks are clearly stamped on the underside of the lugs. Watch will come on a 2pc leather strap of your choosing. 


The non-luminous champagne dial with rose gold markers and hands is absolutely gorgeous. This dial is also referred to as a "cardinal dial" due to the Arabic numerals of the outer minute track. The condition of the dial is superb, showing no signs of wear or aging.


None. Watch is keeping time at spec, extended service history is unknown.