1980 Rolex Two-Tone Oysterquartz Datejust (Ref. 17013) "Purple Dial" With Box, Papers, and RSC Papers

This Rolex Datejust is one stylish and uniquely designed piece. In the late 1970s and early 1980s, Quartz timepieces were dominating the market and yes even Rolex was affected by what is now known as the "Quartz Crisis" of the late 1970s and of the early 1980s.

It would be a mistake to think that quartz watches were an afterthought for Rolex, even despite Rolex's strong dedication to mechanical movements, Rolex began to realize that this type of product could establish itself on the market, and this was proved to be a fact in the following years to come. The Rolex Oyster Quartz production range having lasted less than 3 decades makes the entire range of Rolex Oyster Quartz highly sought after and extremely collectible. It has been estimated that in all less than 25,000 total Oysterquartz watches were ever produced by Rolex.

The design of the Rolex Oyster Quartz Datejust is far removed from the classic Datejust models and carries design characteristics of the period from which it hails. The angular case and the integrated bracelet are utterly unique, almost architectural in appearance. The case and integrated bracelet are unquestionably remarkable. The Rolex Cal. 5035 11 jewel quartz movement is built and finished as one would expect from Rolex and is of technical advancement but of bespoke build and finish. 

This full set Oysterquartz Datejust Ref. 17013 is simply stunning. The tropical purple dial plays perfectly into the coloration of the subtle gold accents, creating a fun appearance while maintaining true sophistication. This watch makes for a satisfying everyday watch that is perfect for someone with a collectors spirit.