1981 Rolex Two-Tone Datejust (Ref. 16013) White "Lacerte" Co-Branded Dial

$ 7,850

The Rolex Datejust is one of the most iconic and beloved Rolex watches ever made. Launched in 1945, it has remained a timeless classic, instantly recognizable as an item of advanced quality and functional design. The Datejust’s exemplary style makes it an extremely versatile choice, worn just as easily with a suit as with jeans and a t-shirt. The Datejust would make a wonderful starting point for a new vintage collector 

One of the largest evolutions for the Rolex Datejust model lineup was at the end of the 1970s with the introduction of the first "flat dial" Datejust. The movement was vastly upgraded to the Rolex cal. 3035 quick-set movement. These Datejust variations are often referred to as "transitional" as they still feature the more classic acrylic crystals and tritium lume whilst housing many advancements. 

The dial of this Rolex Datejust is co-branded with the Lacerte Software Corporation. Larry Lacerte, the founder of the corporation created the company out of his garage in Long Beach California in 1978, and as the company grew it was later relocated to Dallas, Texas. Larry created one of the first accounting software and helped revolutionize the way modern accounting is performed. In 1998, the Lacerte Software Corporation was sold to Intuit where it remains as their premium tax return software.

Stock # RLXDJ16013L
Brand Rolex
Style Datejust
Model 16013
Serial 67XXXXX
Size Men's
Material Stainless Steel / 18K Yellow Gold
Dial White "Lacerte"
Millimeters 36
Bracelet Rolex Two-Tone 62523H.18 Jubilee Bracelet W/ 455 End Pieces



The crisp case is in excellent condition, showing thick and symmetrical lugs that exhibit minimal signs of use and only minor signs of previous polishing. The 18K yellow gold fluted bezel showcases defined edges and gentle wear, with a subtle yet attractive patina throughout. The original Rolex 62523H 18 two-tone Jubilee bracelet with 455B end pieces retains 21 links that show light stretch and will fit up to a 7 1/2-inch wrist.


The original white "Lacerte" co-branded dial is in beautifully preserved condition, showing no damage and only nominal elements of age. The tritium lume plots are a subtle eggshell color and feature very minimal degradation when inspected under UV light. The original tritium hands match the dial and exhibit no degradation under UV light inspection. The gold date wheel is original with "open" 6's and 9's. 


None. The watch is keeping time perfectly, backed by our 1-year warranty on accurate timekeeping.