1990 Rolex Platinum Day-Date (Ref. 18346) W/ Factory Diamond Dial & Bezel

The Rolex Day-Date is one of the most iconic and beautiful watches in the Rolex catalog. The Rolex Day-Date earned the nickname "President" after it had been rumored that President a Dwight Eisenhower began wearing one.  In reality, Eisenhower wore a Rolex 18K yellow gold Oyster Perpetual Datejust which Rolex gifted to him in 1950. However the nickname President stuck and is quite fitting for the Day-Date as Presidents Kennedy, Johnson, Ford, Reagan, Nixon and Roosevelt, all wore the Rolex Day-Date model.  It has always been a symbol of status and luxury as the Rolex Day-Date is only made in precious metals most commonly 18k yellow gold and possesses both the day and date complications within the movement. In 1988 Rolex released the cal. 3155 also known as the double "quick-set" which allows the quick setting of the day and date complications by rotating clockwise/counterclockwise while in position two, making the setting of the watch quick and easy. 

1984 Rolex Day-Date (Ref. 18038) "Factory Diamond Dial" W/ Rolex Service Card

Platinum Day-Dates have always been a captivating subsector for the Rolex Day-Date reference range. Platnum Day-Dates are extremely rare due to low production numbers making platinum Day-Dates highly collectible. These rare beauties are symbols of refinement amongst the Day-Date reference family, often featuring diamond set dials and bezels. However, platinum Day-Dates are successful in not appearing overly flashy but yet more refined and ornate. The diamonds enhance the appearance of the watch as opposed to taking over the watches aesthetic which is much often the case for a yellow gold example that is gem set. Platinum Day-Dates in our opinion, are the purest form of luxury watchmaking to have come from Rolex.


Stock #
Brand Rolex
Style Day-Date
Model 18346
Serial E2XXXXX
Size Men's
Material Platinum/ Diamonds
Dial Silver W/ Factory Diamonds
Millimeters 36
Strap Platinum Rolex President Bracelet W/ 55B End Pieces



The beautiful platinum case is in exceptional condition, appearing to have only been lightly polished once on the side of the case as the tops of the lugs still retain their factory brushing. The lugs remain extremely thick and show only very subtle signs of use. The original factory diamond set platinum bezel is in remarkable condition, retaining all of its original stones and showing no signs of use. The case retains its original platinum crow, which distinctly features a single dot underneath the Rolex coronet. The caseback partially retains its original factory green Rolex case back sticker. The original platinum Rolex President bracelet with 55B end pieces shows almost no stretch from use and retains 18 links.


The silver sunburst dial with factory diamond set markers is absolutely flawless, showing no damage in any form. The diamond markers have been inspected for their clarity and remain original to the watch. The tritium lume plots remain full and round, showing no degradation under U.V. light inspection and have taken on a charming ivory patina. The original tritium hands match the dial perfectly and display no degradation or lume loss under U.V. light inspection.


None. The watch was just serviced and running at COSC spec. The watch will come with a 1-year warranty for accurate timekeeping.