*Unpolished* 1991 Rolex Day-Date Tridor (Ref. 18239B) Salmon Dial

The Rolex Day-Date is one of the most iconic and beautiful watches in the Rolex catalog. The Rolex Day-Date earned the nickname "President" after it was rumored President Dwight Eisenhower wore one, but Eisenhower actually wore a Rolex 18K yellow gold Oyster-Perpetual Datejust which Rolex gifted to him in 1953. However, the nickname "President" is quite fitting for the Day-Date as Presidents Kennedy, Johnson, Ford, Reagan, Nixon, and Roosevelt, all wore the Rolex Day-Date. Apart from its executive affiliation, the Day-Date is a symbol of status and luxury, only produced in highly refined precious metals including 18K yellow, white, and rose gold and also platinum, featuring both the day and date complications within the movement.

Rolex introduced the cal. 3155 in 1988, this movement featured an updated double-quickset complication allowing the user to quickly set both the day and date complication. While in position two of the crown, rotating the crown clockwise with quickly change the date, while counterclockwise will quickly change the day.

Though it was produced into the early 2000s the Rolex Tridor Day-Date is really a product of the 1980s, and though this wasn't always the case, is highly celebrated within the collector community. The Tridor's retro aesthetic, oddball whimsy, and seriously precise execution result in a polarizing anomaly from the crown, though the Tridor was always destined for collectibility as it saw low production numbers throughout its tenure.

The recipe for the Neapolitan version of the Rolex Day-Date starts with an 18K white gold case and an 18K yellow gold bezel, but the namesake of the Rolex Tridor Day-Date primarily comes from its President bracelet which features center links comprised of precisely melded sections of 18K rose, yellow, and white gold surrounded with 18K white gold outer links to match the case.